SMEs urge to network to attract potential growth

Confluent Media in partnership with The Urban Entrepreneur Centers of America and Femon Travels, on Monday, organized a forum of entrepreneurs in Ghana and the USA to share ideas for SMEs to attract investors, demonstrate scalability, growth potential, networking, sustainability, ability to solve real problems, plans to extend beyond local markets and solid team skill. 

American based keynote speaker founder and the founder of The Urban Entrepreneur Centers of America Mr Darrel Frater who lead the panel discussion task participants to take chance of networking as a potential secrets of business growth. 

“In order to be successful in business, you need to have an open mind, and an even wider-open ear. And while local relationships are an excellent resource.

Ideally, networking is part of your daily professional activity, not just something you do when you are looking for a job. Apply professional relationships to expand your network during your search, rather than starting to build it while in transition”

He further task participants to take up chances of the social media networks learn to about new trends and strategies on YouTube and podcasts for their business growth.

The founder of Confluent Media, Mr Musah Inuwa also shared  key to success of  building a brand with appeal at home and abroad. 

The panel of global and local entrepreneurs also talked about how to expand its horizons and give insight into the logistics, marketing and financing for a cross border expansion.

The maiden edition “Sourcing US-Ghana Business Summit” organised in Accra under the theme “Transforming a cultural diaspora into business network” 

US base Co-founder of Femon Travels Mr Andrews Nyantakyi task participants to and small business owners to get beyond clichés to offer actionable real world strategies to keep and attract the best employees without huge salaries.