Entertainment: – Shatta Wale doesn’t need VGMA award, David Mawuli

Ghanaian entertainment critic, David Mawuli and the entertainment editor at pulse.com.gh has sent a jab to the fans of the controversial Dancehall  artiste, Shatta Wale through his personal Facebook timeline.

Mr David Mawuli stated that

“Those of you espousing Shatta Wale’s reinstatement on the VGMA scheme should reevaluate your campaign.

Music awards are very important in the life of every musician just like how certificates are important when one completes a course but at this point, Shatta Wale doesn’t need VGMAs anymore. I REPEAT, Shatta Wale doesn’t need VGMAs anymore!

It’s time those of you ‘BEGGING’ Charterhouse to reinstate him realise that the scheme has no RESPECT for hardworking artistes like Shatta Wale. They kicked him out because of his numerous public outrages but that doesn’t dilute the fact that he deserves more awards. Kanye West is worse than him but he was once Grammy’s all-time winner. We all know Wale is a bad guy (just like most of us) but he deserves some respect. And if Charterhouse is not willing to give him what is duly his, then he should ignore them.

What Wale needs now is more prestigious international awards, not ‘local mafia awards’. I am talking about the Channel Os, MTVs, BETs, MOBOs, KORA, or even Grammys.

And to make this possible, he and his team have to break the ‘almost unbreakable’ international distribution deadlock. This is the problem Wale is facing, hence, his international achievements (despite his many years of local dominance) is on the low.

You would be stupefied to know that I conducted a survey last year to know the top Ghanaian artistes making waves on the international market (Africa) and out of seven countries (Tanzania, Zambia, Liberia, Uganda, Nigeria, Cote d’Ivoire, and South Africa), some music lovers know the name ‘Shatta Wale’ but haven’t heard a single record he has produced. It’s like his name has run past his works, and that’s one serious issue his team has to tackle.

He should invest his money in distribution because that’s the only key to opening the international ‘floodgate’. Secondly, he should align with local and international media, radio and club DJs, presenters and influencers to push his brand outside Ghana and Africa. Finally, he has to work on his brand and invest more in his visuals.

VGMAs should be his back case. They never nominated Rocky Dawuni until he set records with Grammys. This MAFIA VGMAs will always disrespect our hardworking artistes so they (our artistes) have to find a better plan B”.

Shatta Wale no-show at the Awards is due to some unsolved disagreements that exist between the artist and the organizers, a situation that ended up in court and ensured that the artist was booted out of the scheme after winning the big at the 2013 awards.

Shatta wale still remains relevant, releasing several hit songs and topping major music charts across the country.

Entertainmentgh.com reports that, the PRO of Charter House George Quaye in an interview with Accra FM last year prior to the Awards told the host DJ Premiere that ” Charterhouse has never had any intentions of excluding Shatta Wale, who claims he released about 90 songs in 2015, from the award ceremony, but the his behaviour leaves them with no choice.

“We never said anywhere that we will not nominate him, but the artiste said we should not nominate him, so, why are you forcing us to nominate him?” he asked, again.

Shatta Wale and his management last year started a process to reconcile with the Organizers but attempts to finalize the reconciliatory process failed since Organizers of the Awards (Charter House) on several occasions failed to honour the invitation.

Source: -Fernil News